About the company
Amadeus Capital Partners is a Cambridge-based VC firm that specialises in deeptech.
01 — The objective
was to increase the media exposure of each partner of the early-stage team positioning them as leaders in specific sectors: semiconductors, AI&ML, quantum computing, life sciences.
02 — The plan
started with having one-on-one conversations with each partner to identify key talking points. Afterwards, we set up a rolling schedule of proactive media pitches that are complemented by reactive opportunities within each spokesperson’s agreed remit.
03 — The result
is the consistently secured media coverage for each spokesperson ensuring that there's at least one piece per quarter for each partner.
I managed to build trustworthy relations between the fund and #1 European tech publication Sifted resulting in 3+ feature pieces per quarter.
Follow the link to read the full piece: https://sifted.eu/articles/metaverse-startups-to-watch