Hypra Fund is a Kyiv-based investment firm that focuses on the global fintech sector and raised $25M in a first month of russia's full-scale invasion
01 — The objective
was to introduce the fund's founder and CEO to the top-tier finance and business media and secure at least one piece of coverage
02 — The plan
entailed developing a brief set of key messages that will be communicated to the media and position the fund as the tech trailblazer in the Ukrainian scene
01 — The result
I managed to secure three feature pieces in a leading European business media (Business Leader and FT-backed The Banker) as well as an introduction chat with tech publication the Verdict
The fund's international media exposure drew the attention of new potential investors and startup founders
