About the company
Charco Neurotech is a Cambridge-based medical technology start-up, that is focused on easing symptoms of Parkison's disease. The company developed CUE1 an original and first-of-its-kind non-invasive wearable device
01 — The objective
was to increase awareness about Parkinson's and Charco's device CUE1 that could ease the symptoms of the disease
02 — The plan
entailed reaching out to local and global TV and radio stations sharing the stories of real users of the device
03 — The result
brought 7 media stories in TV and radio format from global to local stations including BBC Three Counties, BBC Radio Shropshire and Sussex as well as ITV
Additionally, The Mail on Sunday wrote a feature about Charco which resulted in 700 enquiries about the device next day
See the full story via the link: https://www.itv.com/watch/news/could-this-new-device-drastically-improve-the-lives-of-those-
Read the full story via the link: https://www.dailymail.co.uk/health/article-11740351/300-buzzer-keeps-Parkinsons-patients-li