iPronics is the first company to develop ready-to-go, programmable and reprogrammable photonic microchips, which is used in quantum, AI and has mass production commercial applications
01 — The objective
was to leverage from the recently announced Series A and raise company's media exposure by developing a strong messaging kit
02 — The plan
entailed conducting interviews with main spokespeople and turning complicated and science-heavy narratives into concise and clear messages explaining the technology and expanding iPronics' presence in the media
03 — The result
iPronics' exposure in the media doubled resulting in new leads asking about the product; we also developed a comprehensive messaging handbook for further communications with the media and key stakeholders