About me
I am Communications Specialist with 5+ experience in building reputations for companies - from large corporations or early-stage startups to respectable VC firms operating in EMEA, US and UK markets.
I advocate for an impactful and result-driven approach that helps your business achieve its goals.
Here's what I can do for you and your business
Reputation Management
From building up company's (or your own) media image from scratch to repositioning current branding
Media Relations
From establishing a relationship with niche trade media to getting your name on the front page of The Times
Copywriting
From a comprehensive yet punchy messaging deck to a concise press release that journalists are dreaming of
Crisis Communications
From dealing with local incidents to handling international crises and navigating the company from the storm
Social media
From managing day-to-day social media activities to developing a comprehensive omnichannel social media strategy
Want to see some of my work?
My experience
PR Account Manager
Golin
May 2024 —
My responsibilities include:
Developing and executing strategic public relations campaigns to enhance brand reputation, increase media coverage, and effectively communicate key messages.
Building and maintaining relationships with journalists,and media influencers, proactively pitching stories and securing media placements.
Crafting press releases, media kits, and other PR materials, ensuring they are well-written, concise, and aligned with the brand's tone and messaging.
Senior Account Executive
The PR Office
Jun 2022 — Apr 2024
Key responsibilities:
Running daily account activity, ensuring an efficient spread of workload across the team, staying on top of all admin activities as well as regularly suggesting more efficient ways of delivering the results
Building client relationships and maintaining a network of media contacts including journalists and industry spokespeople
Developing news angles, stories and pitches to further the client’s profile, products and services
Managing a high level of client interaction
Supporting new business proposals with research, brainstorming ideas and proposal creation
Creating key assets for accounts including press releases, fact sheets, biographies, messaging decks, op-eds etc.
Communications Specialist
JKR Investment Group
Sept 2021 — Mar 2022
Key responsibilities:
Assisted in creating and implementing a communications strategy
Managed day-by-day workflow in the communications department
Managed company's rebranding i.e. the work of copywriters, the creative team and
pithed rebranding story to the media
Managed all of the copywriting for both internal and external outlets
Worked closely with employer branding team, managed meetings agenda, created onboardings and learning base for newcomers prepared welcome packs
PR Account Manager
O2PR
Mar 2019 — Sept 2021
Key achievements:
Increased Bolt's awareness in the Ukrainian market and contributed to its promotion into the status of the most popular ride-hailing service in Ukraine
Successfully launched the Bolt Food in Ukraine, and contributed to Bolt's successful expansion to 15 cities across the country providing media support on global and local levels
Provided sponsorship-free support from 100 influencers to the launch of a new tobacco-related device with more than 4 million reach
Provided media support for more than 10 events of various sizes from niche to national e.g. Ukraine 30. Healthy Ukraine